PRODUCT: Final Product

After the film had been shot, edited and finalised, we ran it through an audience reception, and made a number of changes, such as the saturation and light levels of the film, and tightened up a number of scenes, making the whole film feel more fast-paced.

After we were happy with this, we uploaded it to Youtube, and burnt the final product onto a CD. Here is our product in its' final, ready for release form.

PRODUCT: Prop schedule

PRODUCT: Shooting Schedule

We shot our film over a five day period (Ten, if re-shoots are counted). This required a shooting schedule to be made to ensure that we could shoot scenes at times that were convenient for our actors. We made the shooting schedule after having a meeting with our group and the actors we were going to use over Skype, which enabled people to check their availability for that day.

This is the finalised shooting schedule (With the re-shoot added retrospectively).

The scene had to be re-shot because the lighting for the day was too different to the proceeding shot of Stan running towards the car... that and...in a moment of genius, we forgot to have Stan in the Driver perspective shot.

TARGET AUDIENCE RESEARCH: BBFC Classification

The BBFC (The British Board of Film Classification)

The BBFC is a non-governmental organisation in the UK that gives out certifications for media distributed in the UK. Unlike other international certifications it is a compulsory obligation for distributors to sell a game to a person of the right age. Where certifications issued by companies such as PEGI are simply advisory and are issued to advise consumers, BBFC targets the distributors.

HISTORY

The British board of film classification was formed in 1912 and was known as the British board of film censors this was because the film industry at the time preferred to manage the classification and censorship of their own films rather than have them enforced by governments, the BBFC do have power to fine and in extreme cases close down organisations who breach the regulations set organisation changed its name to the British board of film classification the BBFC were also used to prevent negative propaganda during the second world war, in 1984 the organisation changed it t to its current name the British board of film classification, in 1986 however the BBFC rated its first video game as a 15, video games are however video games are voluntarily submitted for classification, in 1997 the first game to refuse being rated by the BBFC was ‘’Carmagedon’’ however a later version of the game was rated and it received a 18 certificate, and in June 2007 the game Manhunt 2 was refused a rating and so deemed illegal to sell.

The video recording act of 2010

This act brought back into force some parts of the video recording act of 1984, this was because the European commission had not been notified in 1984 of this act which directly affected the classification and distribution of films in the U.K and therefore due to the lack of information provided to the European commission this act was deemed unenforceable and therefore on the 15th December of 2009 this act to revive the provisions of the video recording act of 1984 was presented to the house of commons, subsequently the second and third reading of this act both took place on the 6th January 2010 and so on the 21st January of that year the act received royal assent and is still in force today.

TARGET AUDIENCE RESEARCH: Film Poster Reception

TARGET AUDIENCE RESEARCH: Film Poster

Here is our final film poster. We used the cigarette pack to represent the gritty and urban feel that the film has. The poster has been kept minimal so that it has a clean feel about it. The whole poster has been styled in way that nods to The Velvet Underground and Niko album cover by Andy Warhol.

TARGET AUDIENCE RESEARCH: Film Company Logo Reception

TARGET AUDIENCE RESEARCH: Film Company Name and Logos

An important part of film production is a name. This allows people to recognise your company from others, and hopefully sets the company apart. The name of our company went through many different phases, from American sounding ones, such as Westroad Productions, ambiguous ones such as Tailor Film, and downright ridiculous ones, such as Imagico Film Productions.

After a few hours of arguing, and a trip to The Ward Arms, we decided to leave the name of the film company to whoever made the logo, and thus, our film company was named Reelhaus Productions.

This name was chosen because it harks back to the German Expressionism movement from Weimar Germany in the 1920's, and because... it sounds good. Bit of German really adds a kick to the name, yes?

All film companies have a distinct logo, which is designed to embody the values that the company holds. That and... 

Well, you need a logo, don't you?

We began the planning of our company logo by first looking at some existing ones.

Looking at these, we deduced that film companies tend to use a form of symbolism with their logos for a number of reasons, be they for nature of film, values of the company, or just because it looks good. From this, four distinct logos were made.

Our first logo was made to be eye catching and practical:

Our second logo was made to hark back to Indie amateur film companies from the 1980's:

Our third logo was made to be eye catching, imposing, and drew influences from propaganda from Fascist Italy.

Our fourth and final logo was created to have a warm, social and modernist style to it.

We then put these logos up on SurveyMonkey, and asked people from sixth-form for their receptions of each, and used this to decide a final logo.

TARGET AUDIENCE RESEARCH: Storyboard Survey

For our storyboard, we have decided that we should continue to do some target audience research in order to find out what other people thought of our ideas, and to see what they believe constitutes to a successful film opening. We did this by going constructing a questionnaire and asking members of the sixth form (Our films' target audience is the 16-18 demographic, so students from sixth form fit well into this), we decided that it would be better for us to ask other people the questions and write their answers on the questionnaire. This means people that will be more likely to give proper answers instead of messing our results around, something we found to be the case when using online survey sites, such as Surveymonkey.

Our first question regarded the gender of our target audience. This allows us to change the direction the film takes in certain situations to cater better to the audience.

This question was used to get a basic feel of what people thought of the storyboard. We did this to ensure that we knew where we stood with people who would be watching out film.

This question was used to ensure that the aesthetic qualities of the film setting followed the conventions of our genre.

Although ambition is important, it serves well to ensure that ones' film idea is grounded in reality. This question was asked to see if people believed that our film would be achievable, given the restrictions of being for coursework, not for art or money.

These photos are of members of our group collecting the data for this survey.

RESEARCH: Preliminary Conclusions

RESEARCH: Directors' Pitch

Grit and action have become a winning formula in the film industry in recent years. Films such as The Dark Knight and Harry Brown are good examples of the application of grit in an action film. We intend to reflect this trend with our film.

Set in Northampton, we will be working closely with the results from our questionnaire to develop a film that suits our target audience- the 16-19 teenage demographic. This will be reflected in the characters used in the film. The central characters will be in roughly the same age band as that of the target audience, which will hopefully allow them to bond with the characters better.

The results from the questionnaire have shown that a number of the sample found Aesthetics to be important in a film. We will work to this by using high dynamic range imaging, gritty camera filters, and vignetting, seen in such programmes as Top Gear to add drama to each shot. The use of vignetting also makes the scenes become more claustrophobic, adding some thrill factor to the chase scenes.

The first two minutes of the film itself with focus on the main character, a youth of around 16-18 years fleeing pursuers in the streets of Northampton. The establishing shot will be of the main character, and will allow the audience to focus on the blood on his shirt, and the sweat and stubble on his face, establishing that this chase has been happening for an extended time.

The following shots will consist mainly of the chase, interspersed with credit screens. There will be no non-diagetic sound in the chase, which establishes to the audience that the drama of this film will happen at a realistic level, with no hints of super or action hero influences. The scenes of the main character running will feature ambient sounds, but the sound of his fatigued and heavy breathing will be made louder. In parts where the screen shows credits, the ambient sound will be cut out, allowing the audience to hear only the breathing of the main character. This allows the audience to bond further with this character, as he appears to feature prominently. As his breathing is louder than anything else, it almost begins to push into the realms of a non-diagetic narration of events. This appears to the audience that his exhaustion is the driving factor of the entire film, adding to the action elements.

The scene ends with the main character narrowly escaping his assailants. The camera will remain focused on the assailants, showing brutal rage in their eyes, further exacerbated by the main characters' escape. The audience will be be left without any idea of why the assailants were so angry, adding to their interest to the film, and capturing their imagination.